The FDI Excellence Series in collaboration with Andreas Dressler continues with the FDI Attraction course

Istanbul, 13 – 15 March 2018: Participants from 12 countries, Vanuatu, Hungary, Mauritius, Cote d’Ivoire, South Africa, UAE, Niger, Mauritania, China, Northern Ireland, UK and Turkey have come together to gain real skills and proven techniques for winning projects and attracting more investment.

The FDI Excellence Series is a new training program for investment promotion agencies organized by the World Association of Investment Promotion Agencies (WAIPA) in collaboration with Andreas Dressler, who is one of the world’s leading advisors in the field of foreign direct investment, as well as other selected FDI practitioners and professionals.

The second of these courses – FDI Attraction, which took place at WAIPA’s training center in Istanbul covered following topics:

  • How to select target markets and industries
  • How to find companies with investment plans
  • How to approach potential investors and position your location
  • How to develop relationships with corporate decision makers
  • How to compete for and win investment projects


Group photo 2


Experience sharing is one of the important pillars of WAIPA trainings. Speakers from leading investment promotion agencies provided participants with the insight into their investment attraction strategies and activities. Peta Conn from Invest Northern Ireland talked about their strategy to open new offices around the world. Anisa Muhammad Ali from Dubai Airport Freezone (DAFZA) shared her experience of managing a global network of lead generation consultants. Abbey Heffer from Foshan Investment Promotion Agency (FIPA) presented investment attraction in the Chinese context. Participants had an opportunity to network and learn from the best practices also from Michel Lemagnen, and Can Gurlek from the Ministry of Economy of Turkey.

The training provided participants with the know-how knowledge and skills they need to proactively identify, approach and attract investors, as well as to compete successfully for investment projects using different business development methods and tools.

All pictures are available here.

The third of these courses – “FDI Marketing” will take place at Hotel Scandic Simonkentta in Helsinki, Finland from May 22 to 24, 2018. Register here or contact for more information. Limited spaces are available.

Published on Mar 15, 2018